Commentary

After falling out of bed this week, shares of RLTR staged a sizable rebound - doubling in price off its lows for the week to close yesterdays session at $.05 on the heels of an announcement that it had signed agreements to redistribute content (with explicit agreements with content providers) by redistributing its IRDS technology through other online services. This technology and content "white label" strategy could mean big revenues for Reeltime in short order.

We also got some explanation for this weeks price decline on Wednesday when the Company put out a press release clarifying that it is not affiliated with another company of a similar name that was being suspended from trading on the Australian Stock exchange. Clearly some investors thought they were and sold the stock off dramatically on Tuesday. As soon as the news was released Wednesday, RLTR recouped most of its losses almost immediately and recouped the rest during Friday's trading session.

Press Release

ReelTime Reaches Redistribution Agreements

Jan 31, 2008 1:54:00 PM

SEATTLE, WA -- (MARKET WIRE) -- 01/31/08 -- ReelTime Rentals, Inc. (PINKSHEETS: RLTR) announced today that it has agreements with several of its content providers, including television programming and top-tier full length feature films, to utilize ReelTime's Intelligent Rapid Delivery System (IRDS) solution for redistribution of media content. This will allow other online video providers to have access to a variety of content currently licensed by ReelTime, providing they employ the IRDS platform on their websites.

In the dynamic and cutting-edge industry of online video distribution, IRDS has been widely accepted by both content providers and major studios for its superior user experience, excellent visual quality, and impenetrable piracy protection. ReelTime's ongoing content acquisition coupled with the leveraging of its licensing agreements will provide additional income and establish an updated business model for the Company.

"Licensing of content has historically been an expensive and time-consuming obstacle for ReelTime. The delivery of DVD-quality video has also shown its own different set of challenges. ReelTime is now able to leverage its ability to accomplish both of these things in a way that opens doors for other business opportunities. We are very excited about the revenue stream to come from redistribution, and are honored by the exclusivity of this agreement with our content providers," said Barry Henthorn, ReelTime's CEO.

ReelTime Rentals, Inc. Has No Affiliation, Now or Ever, With Reeltime Media Ltd. of Australia

Jan 30, 2008 1:46:00 PM

ReelTime Rentals, Inc. (PINKSHEETS: RLTR), in response to numerous shareowner inquiries, today issued a clarification to news from Australia, stating that ReelTime Rentals, Inc. has absolutely no affiliation with a company called Reeltime Media Ltd. of Australia, whose shares have just been suspended on the Australian Stock Exchange.

ReelTime Rentals, Inc. is 100% in compliance with all laws, regulations, and the requirements of the exchange upon which its shares are traded.

According to CEO Barry Henthorn, "ReelTime Rentals, Inc. has no affiliation with Reeltime Media Ltd., nor has there ever been. We are issuing this statement so that our shareowners are acutely aware of the truth, and are not being misinformed."