Commentary

More solid news released from the Company regarding the incorporation of its new "personal agent" technology into its mTravel and my|mTravel products. A bit of a luke warm reaction in the markets today (in volume terms anyway) on the heels of the news, but the stock looks solid nonetheless and is up considerably from our initial Alert at $.25. We think there is at least another $.20 built into this move, so stay on top of it. As Friday's a a bit on the slow side, expect the move to resume next week.

Press Release

Red Branch Technologies Debuts First 'Personal Agent Technology' for Business Travelers

RESTON, Va., Feb. 7, 2008 (PRIME NEWSWIRE) -- Red Branch Technologies, Inc. (Pink Sheets:RBTI) today announced the launch of its new mTravel Assistant(r) 'personal agent technology' for business travelers, a first in the business travel industry. Designed specifically to provide business travelers with round-the-clock access to all the services and insights of a personal travel assistant, the mTravel Assistant(r) will be fully integrated into the Company's online my/mTravel(r) service for the independent business travelers in addition to its mTravel(r) product for deployment in large and medium-sized corporate environments.

Phil Wherry, RBTI CTO, commented, "Now, the same system that we designed from the ground-up to maximize utility and minimize waste associated with individual and corporate business travel can actually make the comparison, booking and ongoing notification and update process virtually effortless." He continued, "The mTravel Assistant(r) knows your "likes" and "dislikes", such as preferred hours of travel, and how to optimize your travel arrangements for such things as flight duration versus preferred airline or ticket price versus airport convenience. The mTravel Assistant(r) even watches how the travel selections you make change over time and adjusts the scoring of your travel arrangements accordingly, just as a personal assistant would."

Using proprietary adaptive algorithms developed by the Red Branch technology team, mTravel Assistant(r) scores, or "ranks" all travel options presented to the traveler, the highest scoring arrangements appearing first based on a rich set of initial preferences and ongoing "learned preferences" observed over time. The system even features a "single click" search and booking option that presents the optimum itinerary Air, Car and Hotel, in a travel universe of seemingly limitless options, all in less than 35 seconds.

"Red Branch Technologies takes the business traveler's perspective into account for every product or feature we build," says Doug Foran, President/CEO. "The mTravel Assistant(r) embodies that commitment and uses a new technology to make business travel easier. Optimizing an itinerary requires the consideration of countless variables. Most travel tools, online or off, have built-in "biases" that favor particular vendors and/or factors. The mTravel Assistant(r) is truly adaptive, works exclusively for the travelers' best interests and gets the arrangements they want at the prices they need." He continued, "We are excited at the finalization and implementation of the baseline mTravel Assistant(r) functionality and expect to introduce new capabilities on an ongoing basis as part of our commitment to be "With You All the Way."