JACKSONVILLE, Fla., March 26, 2008 (PRIME NEWSWIRE) -- Mariner's Choice International Inc., (Pink Sheets:MCII) announced today that the Company has successfully launched a new Product Display Program through its wholesale distributor network and participating retailers. The program, which has been designed to increase product visibility as well as increase adoption rates of Mariner's Choice products within retail environments, utilizes transportable, high-quality and high-impact Mariners' Choice branded kiosks to prominently feature and display Mariner's Choice 'Eco-Safe' products.
Mariner' Choice CEO, Amie Hingston, commented, "The New Retail Display Program is our way to make it easy for retail stores to carry our product line without having to compete for a share of the increasingly crowded finite shelf space." She continued, "The timeliness of such a program is having a positive impact. So far, a little more than 2 weeks into the program, we have had nothing but encouraging feedback about the program from our distributors' roster of marinas and retail storefronts."
The New Retail Displays are ideally sized, occupying a small floor space footprint -- approximately 2 sq. ft. -- that provide retail environments with the flexibility to display Mariner's Choice products in close proximity to comparable product categories or in other locations altogether, such as at the Point-of-Purchase. To date, the Company has already deployed in excess 50 of the displays throughout retail environments in the New England States and Florida, and the Canadian distributor is just launching the program across Canada.