Commentary

Promising news out from Mariner's Choice this morning about their growing private label (a/k/a "white  label") products business. Sure you have to love the Mariner's Choice brand opportunities in the marine markets, but the ability  for the Company to take their "eco-safe" product formulas and provide them to larger, more well known branded product companies targeting other niche markets could spell big bucks for the company down the road.

Mmmmmm. Look at the size of those markets...

Press Release

Mariner's Choice Sees Private Label Products Growth Across $320 Billion Niche Markets

Apr 3, 2008 9:11:00 AM

JACKSONVILLE, Fla., April 3, 2008 (PRIME NEWSWIRE) -- Mariner's Choice International Inc. (Pink Sheets:MCII) announced today that the Company is beginning to see traction and growth of its private label products business in new niche markets such as the $14.5 Billion recreational vehicle (RV) market, the $257 Billion automotive aftermarket market, the $45 Billion aviation market and the $4 Billion pool & spa aftermarket, both domestically and abroad.

While the Mariner's Choice brand uniquely situates the Company to compete directly in recreational, commercial and industrial marine markets, the Company's private label business enables it to leverage the quality and versatility of its eco-safe product line across virtually limitless market segments outside the marine markets.

Mariner's Choice Vice President, Pete Hellwig, commented, "Our extremely high quality and unique product line, with its 'eco-safe' benefits, is catching the attention of more branded suppliers in a number of niche markets that offer the Company a chance for enhanced margins." He continued, "In particular our 'Super Wax & Shine' and 'Clean-N-Green ON & GONE' products are generating a lot of buzz among niche market suppliers outside the marine world."

Water-based 'Super Wax & Shine' has no abrasives, contains no volatile organic compounds (VOCs) and leaves surfaces protected. It offers the ultimate in water repellence, is easy to apply, leaves no residue or build-up and is safe for virtually any kind of surface from metal, chrome and stainless steel to fiberglass, painted surfaces, wood, vinyl, glass and plastic. "Clean-N-Green ON & GONE" works like acid but is totally safe to use with no need for traditional protective wear. It contains no VOCs, removes tough stains, oil and grease and has no detrimental effects on metal, fiberglass, fabrics, plastic, or vinyl.